You know what I absolutely hate about SEO work? Building Links

While everybody else was pulling out their hair trying to find out how to build links to their sites … I was quietly dripping new links to my sites automatically and in the process staying under the radar!

You see on my journey to mastering SEO, I quickly realized I needed to be more effective and not just more efficient. Believe me there is a big difference between these two words. It is very easy to find and use several pieces of software that may help you build links more efficiently. For example, by helping you send out hundreds of link exchange requests, but how effective is this really? Underground Link Building

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Can these types of links be automated? Getting a great inbound link is no harder than filling out a form on a website. All you have to do is click a button and the form gets filled and you move on to a new site, it can really be that easy. I should know because I found this little piece of software that allows me to do just what I described. It has made my life so much easier. It works with the hugely popular links that Angela Edwards put out every month. It has been such a time (and life) save for me. I know you would love this backlink software.

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Link Building vs. Link Marketing

Many people think of link building as purely an SEO endeavor. You build links to improve rank. I’ll argue this is the wrong way to think about link building, but not here in today’s column. I’ve accepted that when people use the phrase link building, chances are the word Google is not far from coming up. So be it.

Link marketing is related to link building, but it’s a far more tactical and nuanced approach to the process. People often use the terms link building and link marketing interchangeably, but that doesn’t do justice to either term. If I’m not mistaken, it was Debra Mastaler that first coined the term link marketing.

How does link marketing differ from link building?

In several ways, and the easiest way to explain one is to provide an example. I can’t give away a specific client’s tactics, so this a fictional example, but using two real companies with websites. If anyone from those two companies happen to find this post, you are both welcome to use this strategy if you like it. Or, if you want to comment on why it’s good, bad, or impossible, I’d welcome your feedback.

Example: Link Building vs. Link Marketing: What’s The Difference?

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Link building: it’s a critical piece of the SEO puzzle. Just ask Google. They use inbound links to determine the value of a site - and how high it should appear in their search engine results.

Persuading other quality websites to link to your own could be one of the most powerful things you ever do for your business: it's low cost, highly effective at driving traffic, and can have a dramatic impact on your search engine rankings.

The more visible your site is in Google's results, the more traffic you generate, and the more money you ultimately make.

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Sounds simple enough, right? Not quite. Google and other search engines care more about the quality of your links than the quantity.

While it’s easy to swap links with any random website, pursuing worthwhile sites in the hope they will link to yours is another story entirely.

It requires time and effort you simply can’t afford to spare.

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Checking Inbound Links with Yahoo! Site Explorer

Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?

Popular Googler (and recently clean shaven) Matt Cutts shared his thoughts in a recent video below.

Google treats links the same irrespective of where they come from. Google looks at the reputation of the website you receive links from, not how many sites link to you.

However, Facebook linking can be quite difficult for Google to pick up. Most profiles on Facebook are not public and so Google sometimes will miss a link as they are unable to access the page. There are also some issues with Twitter linking as well which Matt explains in the video.

Getting links from relevant websites can seem a bit daunting and time-consuming. Often it is easier to get links from lower-quality sites, but will this affect your ranking? Google’s Kaspar Szymanski and Susan Moskwa recently explained why poor-quality incoming links will have little effect on your ranking.

If you would like to find out more information on how you can increase your incoming links efforts, then check out our 5 simple link building tips. Alternatively, if you don’t have the time to build your incoming links yourself, you can consider our link building service which can help to improve your ranking.

Checking Inbound Links with Yahoo! Site Explorer | ineedhits