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What is RSS?

What is RSS? I’m regularly asked this question and thought it might be worth putting together a page to define RSS and hopefully shed some light on the topic.

Do you want to keep up to date with the latest posts on ProBlogger?

We have a number of ways that you can subscribe to this site and receive updates. The main one that our readers use is our RSS feed.

But what is RSS?

RSS is a technology that is being used by millions of web users around the world to keep track of their favorite websites.

In the ‘old days’ of the web to keep track of updates on a website you had to ‘bookmark’ websites in your browser and manually return to them on a regular basis to see what had been added.

The problems with bookmarking

• You as the web surfer had to do all the work
• It can get complicated when you are trying to track many websites at once
• You miss information when you forget to check your bookmarks
• You end up seeing the same information over and over again on sites that don’t update very often

RSS Changes Everything

What if you could tell a website to let you know every time that they update? In a sense, this is what RSS does for you.

RSS flips things around a little and is a technology that provides you with a method of getting relevant and up to date information sent to you for you to read in your own time. It saves you time and helps you to get the information you want quickly after it was published.

RSS stands for ‘Really Simple Syndication’. Many people describe it as a ‘news feed’ that you subscribe to.

I find the ’subscription’ description helpful. It’s like subscribing to a magazine that is delivered to you periodically but instead of it coming in your physical mail box each month when the magazine is published it is delivered to your ‘RSS Reader’ every time your favorite website updates.

How RSS actually technically works is probably a lesson for another day but the key today is for you to understand why it’s good and how to use it.

Let me say right up front that I’m not the most technically savvy guy going around – but even I can use RSS. At first I found it a little strange to make the change from bookmarking to RSS but I found that when I started that I just couldn’t stop.

How to Use RSS Right Here Right Now:

Traffic Bug Michael R Roberts Blog Page

How social media concepts can be applied to paid search landing pages

October 31st, 2009 | Author: mike

1. Avoid “message mismatch”.  Many a times a user clicks on an ad that appealed to him or her due to specific usage of words but when he actually lands on the landing page the user forgets just why was the ad clicked on because the specific idea or concept that was made available in the ad is not clearly visible in the landing page. Ideally, the user should get the delight of ‘that was exactly what I was looking for when I clicked through that ad’. So landing pages have to be designed around that concept. This essentially brings the webmaster to the concept that the webmaster needs to deploy as many landing pages as there are ad variations – or at least a vary a part of the landing page content to reflect the ad variation that brought in the click.

2. Harness fast feedback about your audience. Social media is a wonderful gauge for putting ideas out and quickly testing reactions. User interactions with landing pages and resultant actions can be easily benchmarked, measured, tracked and compared with little additional investment which can often lead to big insights worth several times the investment value (like real time BI scores). An ongoing feedback loop that continually evolves itself – it doesnt have to be perfect during the first stages – will help a lot to accurately categorize data into multiple streams by proper usage of A/B tests.

3. Open up a dialogue or conversation. In keeping up with the spirits of social media, a landing page can be a good source of discussion and a generator of dialogue, option and feedback. Instead of offering a static, bland web page the landing page designer can provide options – are you interested in Option A, Option B or Option C. This can provide further inputs for multivariate testings down the line. This technique has been tried before and is also known as multi-step landing pages or conversion paths.

4. Authenticity and transparency is better than artificially crafted hype. People using social media have become used to authentic and plain, raw, and simple feedbacks and reviews. They can easily see through hype and gimmicks. So landing pages need to present facts and verifiable facts and play down on hype and gimmicks for customers can easily think ‘yeah I KNOW thats a gimmick’. The webmaster is supposed to avoid exactly that kind of opinion formation in the surfer’s brain. The trick to win more mind share and possibly converts from your landing pages is to be genuine, creative, original, open and enthusiastic. Thus here we have seen how the parallelism concepts can be visualized and perceived between social media and landing pages.

Michael R Roberts

If you want better results and are tired of doing things like promoting your business pages manually then now is the time to try this software for 11 days for FREE!!

- Find Out what this COOL software can do for You ESPECIALLY Your TIME SPENT Promoting Your Websites Online!

Total Directories Submissions: 2181 = 6543 minutes Saved

Total Social Bookmarks Made: 4885 = 9770  minutes Saved

Est Time Saved With Traffic Bug: 17944 Minutes

socialmedian: Pushing your companies message into the “conversations” enabled by social media is not an attractive method .. (via FriendFeed)

Pushing your companies message into the “conversations” enabled by social media is not an attractive method The Relationship Economy. Blog Your Business Job title - Partner industry - Social Media & Viral Marketing "one hundred years of marketing thought are gone ... it is time to listen to and join the conversations that are going on every day about your understand this you shouldn't begin to think about social media for your company. We have put together a five part interactive seminar series based precisely on this premise. Its all about understanding what David Meerman Scott calls your 'buyer person as', and then tell stories showing how you can help them overcome their problem.Reply Until you understand this you shouldn't begin to think about social media for your company. We have put together a five part interactive seminar series based precisely on this premise. Its all about understanding what David Meerman Scott calls your 'buyer person as', and then tell stories showing how you can help them overcome their problem.Phillip Skinner You, Phillip Skinner View Page Uk Company - money24seven J ob title - happy Industry - networking Happiness is smile shaped and I can't stop laughing

Cheers guys for sharing the framing for conversational marketing Phillip Skinner

socialmedian: Pushing your companies message into the “conversations” enabled by social media is not an attractive method .. (via FriendFeed)

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