Advanced SEO Tactic Revealed

Rank Leveraging is an advanced SEO tactic in which you harness the power of multiple pages on your website to improve the ranking of a single page for a specific keyword (or phrase). By linking related pages to the single page that Google considers to be the most relevant to your target keyword, you utilize the strength of these additional relevant pages to enhance the strength of your top-ranking page.

We have had solid success with this tactic, procuring higher rankings for specific keywords on clients’ websites through proper, non-spammy internal linking. It should be noted, however, that these additional links will likely sap a bit of strength from the pages you are linking from. Before using this tactic, you should consider the benefit of achieving a higher keyword ranking for a single page vs. a slight weakening in the strength of other pages. Below is a case study demonstrating the Rank Leveraging process we used for www.blankspaces.com.

Step 1: Determine which keyword you should target

Through an analysis of site traffic (in this case, we used Google analytics), we discovered that the keyword phrase ‘office space los angeles’ is both a high volume and high-converting Google search term. By conversion, we mean a visitor who is directed to blankspaces.com through an organic search result and then signs up for a free trial.

Because we felt that this search term could deliver a high number of converting visitors to the website, we decided to utilize rank leveraging for this keyword as part of our broader SEO strategy.

Step 2: Use Google query to find the most relevant pages on your site for targeted keyword

We performed a Google query for ‘site:blankspaces.com office space los angeles’ to determine which page we would focus our ranking efforts on and which pages we would utilize for internal linking. On the results page (see image below), the first listing is considered by Google to be the most relevant page on the website for the targeted keyword. The second listing is the second most relevant page and so on. We now know that after the home page, the resources page, press page, map page, and team page are the most relevant pages for ‘office space los angeles’.  Step 3: Internal linking Here:

Step 4: Internal linking Here: Money 24seven Every Online Business